Tuesday, August 5, 2014

Nike Jordan shoes: upgrade from sports brand into a cultural symbol

Although the "flying" has retired from basketball game for more than ten years, but Michael Jordan (Michael Jordan) in to show his not old sword -- not only make more than ever, and now the most popular athlete was opened. He made $90000000 last year. This figure has exceeded the Jordan from 1997 to 1998, the peak season of the athletes in the annual income of $80000000 record, also won the 2013 almost all active and retired athletes ability suction gold -- just besides the boxer "pretty boy" Freud Mayweather (Floyd Mayweat her).
   And $90000000 from the 83% to Jordan name brand name JORDAN -- this is a high-end brand footwear, apparel and accessories Nike flag. Data web site SportsOneSource estimates, last year, into the "flying money" from the Nike get at least 75000000 dollars. Among them, the JORDAN brand AIR JORDAN (AJ) series of shoes "profit cows". Since its launch in 1985 the 29 generation of shoes, fans recognized: each generation of AJ fusion of the world's most cutting-edge technology, design and fashion shoes. The JORDAN brand USA arena is the birthplace of the Jordan, shoes.
   SportsOneSource display, in 2013 each sold two pairs of basketball shoes, a pair is Jordan brand -- in the huge "Nike Empire" $26000000000 in revenue last year, Jordan brand contribution of $2000000000, also occupy American basketball shoes market share of 92% power Nike. You know, most developed limbs athletes lack of developed financial sophistication. On 2009, "Sports Illustrated" (SportsIllustrated) reported, quite generally, retired athletes financial situation in a complete mess, even many people into a debt crisis.
   While basketball "flash", in business is a talent, he especially know how to operate their own "halo". The court's image, the NBA championship, the best player, scoring and numerous "suit", the basketball gods image so far nobody can the enemy. In the evaluation of brand, celebrities, TV series, the popularity of "Q Score" rating, the 51 year old Jordan still come out in front; he has 25000000 Facebook fans, that he's not.

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