Jordan even late at night to discuss the details of the design

 In 2013, Jordan elected most ESPN sports poll to welcome the athletes, according to music special statistics ESPN journal, Michael Jordan name last appeared in the 50 song lyrics, more than second ranked NBA star Kobe Bryant, 18, and third of Lebron James's 15. In the YouTube in 1988, Jordan slam dunk contest video is one of the site ten dunk shot. "We found that when talking and young athletes, this is they know Jordan way, and to know that he is the greatest player in history. Social media continues to put Michael Jordan remained in the young state." Jordan vice president of brand market Blaine O Conner (Brian O 'Connor) said, he at that moment of perfect image is eternal (eternal stores) to freeze in there.

   Beck street advertising company (Baker Street Advertising) creativity (Creative store) director Bob Dorfman (Bod Dorfman) said, if not as "tiger" Woods the harsh nature of the scandal, so the only thing to take away Jordan light - "time is the time. Wait until the purchase of the crowd into those who have never really seen him play child, he will become a be of no great importance." However, Jordan even with time to fight, he was deeply involved in the design of each generation of AJ shoes. "Unlike most of the other players, he really likes sitting down in product design process, to the products for their own imprint." Nike companies Tinker vice president of creative Hatfield (Tinker Hatfield) said, Jordan even late at night to discuss the details of the design.

   "This is not a strong desire to control, but on their own in the things that keep a sense of responsibility and the sense of pride, which is why he got great achievements in basketball field." In 1980, AJ series launch, the Americans started to pursue sneaker culture. And Chinese shoes culture into the mainstream media, it is from the 2004 visit to the Michael Jordan and sports shoes sell him. Since then, buy hundreds of pairs of sports shoes not offbeat quirks, but a culture.

   Now the shoe more highlights the fashion and trend characteristics -- because of TV program "where is the father" and the popularity of Jimmy Lin and his son, put on the JORDAN brand sports shoes and pack, quickly attracted a wave trendsetter follow suit. Known as the "godfather of the trend of" Edison Chan once put on an AJ sports shoes, the shoes will be immediately value rise. JORDAN brand sports shoes and fashion stars complement each other, accelerated the spread of sneaker culture.